E-Commerce SEO
Traffic is vanity. Revenue is the point.
Most stores are one category-page rebuild and a technical cleanup away from a step change in organic revenue. We find which one you are.
What's included
Built around the buyer's path
From the search that starts the hunt to the checkout that ends it — every step is a place to win or lose the sale.
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Increase sales
- Product pages — Optimized for conversions, not just impressions.
- Keyword targeting — Reach buyers with purchase intent, not researchers.
- Category SEO — The highest-volume pages most stores leave empty.
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Widen reach
- National visibility — Grow beyond your local radius.
- Product listings — Enhance discoverability across search and shopping.
- Brand awareness — Build a following that comes back without paid clicks.
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Boost conversion rates
- User experience — Navigation that gets people to the right product fast.
- Site speed — Smooth shopping — every 100ms costs you revenue.
- Checkout flow — Reduce cart abandonment at the last, most expensive step.
Common leaks
Six things quietly costing you revenue
We find at least three of these in almost every store we audit. Most have been there for years.
- 01
Thin product descriptions
Manufacturer copy pasted across a thousand stores ranks in exactly none of them. We write descriptions that are yours.
- 02
Empty category pages
Your category pages target the biggest terms in your catalog and usually contain nothing but a product grid. That's the single fastest win in most stores.
- 03
Faceted navigation chaos
Filters spawning infinite crawlable URLs will burn your crawl budget and split your authority. We fix the parameters and canonicals.
- 04
Out-of-stock black holes
Deleting discontinued products throws away every link and ranking they earned. There's a right way to retire a page.
- 05
Duplicate variant pages
Fifteen colorways as fifteen indexed URLs means fifteen pages competing with each other. Consolidate and you rank.
- 06
No structured data
Without Product schema, you lose price, stock, and review stars in the SERP — the things that earn the click.
The category-page thesis
Your best pages are the ones you never wrote.
Everyone optimizes product pages. But shoppers rarely search for one product by name — they search for the category. "Waterproof hiking boots" outvolumes any single boot SKU by an order of magnitude, and it's the page where a buyer decides whether you're the store worth trusting.
Most stores answer that search with a bare product grid and a nine-word intro. That's the opportunity.
Audit My StoreTypical category page
- 9-word intro paragraph
- Product grid, nothing else
- No buying guidance
- No internal links out
- No schema, no FAQ
What we build
- Intent-matched intro that earns the scroll
- Buying guide answering the real question
- Comparison table across the range
- Links to subcategories and guides
- Product + FAQ schema for rich results
FAQ
Straight answers
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Which platforms do you work with?
Shopify, WooCommerce, BigCommerce, Magento, and custom builds. Platform matters less than people think — the same principles apply. What changes is which technical levers we can reach and how fast.
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We already run Google Shopping ads. Why bother with SEO?
Because you're renting that traffic. The moment you pause spend, it stops. Organic and paid also compound: ranking organically for the same terms you bid on lifts total clicks and lowers your effective cost per acquisition.
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Our catalog has 5,000 SKUs. Can you optimize all of them?
Not one by one, and you wouldn't want to pay for that. We optimize at the template level so improvements propagate across the whole catalog, then hand-tune the small set of products and categories driving most of the revenue.
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How do you measure success for an e-commerce site?
Revenue from organic sessions, not rankings. We wire up GA4 and Search Console properly so you can see organic revenue, assisted conversions, and which pages actually earn money.
Find out what your store is leaving on the table.
Send us your URL. We'll come back with the three biggest organic revenue leaks we can find — free, no pitch deck.